When something is lucent it gives off light, glows and is considered to be bright and marked by clarity. These are the types of experiences and elements that define and drive Lucent Events – a passion for people and creating those perfect moments that leave guests talking long after the lights go off. Every event we produce is with the intention to delight, inspire and give guests luminous moments that are outside the ordinary. These planned events always hold a finite period in time, but the potential for something from that event to live on with those lucky enough to experience it is what’s powerful.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou

Behind The Scenes

Loren Gonzalez
Loren GonzalezOwner & Lead Consultant
I founded Lucent Events after 10 years of experience in venue-side planning, branding, marketing and customer and user experience work. I saw an intersection between the related fields and how event planning and designing experiences would allow me to influence and shape how a person feels, from the host to the guest – how powerful!

My attention to detail, organization, perfectionism, creativity and love for people are what drive me to cultivate unparalleled experiences for the events I plan so those hosting can relax.

After the lights go out and I sleep off all the confetti, conversation, decor, music and shimmer from the day before, you can find me soaking up time with my husband and kids, taking a dance class, trying new restaurants around Richmond or sitting still on the porch, but only for a few minutes before a new idea or something to do strikes!

◈ I have a big blue-eyed husky named Gizmo
◈ I was born and raised in the Shenandoah Valley
◈ I have managed events in New York, Washington D.C. and of course Richmond, VA
◈ I met my husband salsa dancing
◈ I love the winter season so I can wear all the things – boots, scarves, accessories & jackets
◈ I attended VCU before finishing a Bachelor of Music at JMU for piano
◈ I have a serious sweet tooth
◈ I love high intensity exercise like a good bootcamp class (to balance out all the dessert of course)
◈ My music playlists switch between old jazz, pop, reggaeton, 90’s hip hop and R&B
◈ I believe the best part of any event is exceeding client expectations to the point where they get emotional!

“It was a dream to work with Loren! When we connected by Skype, I was immediately drawn to her warmth, politeness and calm demeanor. In the months leading up to the wedding, she was always responsive in her communication and so very organized. Loren has impeccable taste, she is detail-oriented and easy to work with!”

Caroline Benusa, Caroline Lima Photography