Vendor Spotlight – Loria Letters

2019-01-10T21:41:43-04:00August 18th, 2018|Vendor Spotlight|0 Comments
Photo Credit: https://lukeandashley.com/

Our Vendor Spotlight blog post series features all the amazing vendors we have around town, so enjoy getting to know our favorite people to work with while you build your team for the big day! Feel free to reach out to us if you want an introduction and we would be happy to connect you!

VENDOR: Loria Letters
PHONE: (703) 887-9740
EMAIL: lorialetters@gmail.com

Q:  Tell us a little about what you do?
A:  I create custom signs and paper goods for weddings, parties, corporate events, and intimate family gatherings. I address envelopes for wedding invitations, create menus and seating displays, hand letter place cards, and label gift tags. I also offer a gorgeous collection of frame rentals for wedding signs which can be seen on my website. All of these frames came from my grandmother’s collection. When she was alive, she was a portrait artist. I only wish I knew the wholesaler where she purchased them from because they are stunning.
Q:  How did you get where you are now?
A:  I’ve always had the creative bug, I just never found my niche until I started planning my own wedding. During my engagement, I took an online calligraphy course (Melissa Esplin of calligraphy.org) and used those skills to address my invitations and create signage for my own wedding. A few dear friends of mine trusted my novice skills enough to have me address their wedding envelopes and create small signage. Shortly after that, I was inspired by the entrepreneurial spirit that runs in my family, so I took the plunge and started my own side gig.
Q:  How do you spend your time when you’re not working?
A:  I work full time as a special education reading teacher in Richmond. My time outside of the classroom is spent with my husband and our dog, exploring Richmond’s restaurant and brewery scene. In any of my remaining time, you’ll find me fulfilling my creative itch with DIY projects and lettering.
Q:  What’s your favorite thing about Richmond?
A:  Coming from Northern Virginia, I was immediately struck by the sense of creativity that this city has to offer. Not only does it have a vibrant arts scene, but the unique local businesses are also thriving. Another one of my favorite things about Richmond is the historic character of the buildings and homes. I love to see how that character has been preserved yet modernized in such unique ways.
Q:  What advice or tips do you give to couples getting married?
A:  Priorities. It is all about establishing your priorities as a couple. I would encourage engaged couples to sit down and list out the most important aspects of the wedding day. This will help guide you as you plan and budget. I found that whenever we had to make a hard decision, it was easy to fall back on our list of priorities to guide us.
Photo Credit: http://kristinepringle.com/
Q:  What do you love most about what you do?
A:  I love the entire creative process — from the time I receive an inquiry to the delivery time. I think that it is amazing to start out with a blank piece of paper or a blank board and creatively problem solve my way through the final product. I definitely fall into the “messy artist” camp—which my husband can attest to, but once I get rolling on a creative concept ain’t nobody got time to clean up.
Q:  What’s the most interesting (or hardest) thing you’ve had to write on?
A:  This fall, I wrote on several wine barrel tops for a wedding. When they arrived in the mail, I was not expecting to receive authentic wine barrel tops complete with wine residue! Prior to lettering, I had to sand them down to make the surface smooth enough to write on. They turned out gorgeous.
Q:  How far in advance should couples book your service?
A:  I encourage couples to get in touch several months before their wedding if they are interested in signage. I often like to incorporate details from invitations or florals in my custom signs, so 2-3 months allows us time to look at different design proofs. I need at least 6 weeks for envelope orders.
Q:  What is your favorite ice cream flavor?
A:  Gelati Celeste’s Just Ask.
Q:  Name 5 things you can’t live without.
A:  My husband, family, chocolate, chapstick and of course good coffee.
Photo Credit: http://caitigarter.com/